Tweet success: Small businesses turn to social media marketing to build brands

BY CINDY KRISCHER GOODMAN | CINDYKGOODMAN@GMAIL.COM

It’s mid-morning and Michael Mendez snaps a photo of the new beer he has just stocked in his convenience store. Within minutes, he posts it on Twitter to his 7,000 followers. If the response is typical, customers will stream in by late afternoon, asking for the rare brew.

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